Products and Ideas // Campaigns and Concepts
WHAT
WHY
Haptic advertising is not only an extremely efficient marketing tool, but also a truly popular one. That combined with its high recall values turn it into the essential element of every campaign – you can find corresponding products and ideas at the HAPTICA® live.
FOR WHOM

I attended the HAPTICA® live this year with a few very concrete projects in mind and was able to establish some interesting contacts very fast. The exhibitors were all relaxed and friendly, the discussions very informative. We gained many good ideas of how one can convey messages subtly using haptic advertising. We were also very glad to see that the theme sustainability played such a major role – both at the exhibitors’ stands and in the special zone.

This is my second visit to the HAPTICA® live and I am particularly interested in creative, haptic solutions in the dialogue marketing area. The event is a super opportunity to come into contact with manufacturers and expand one’s personal network. I have met several new interesting service providers today that haven’t been among our portfolio so far. From the discussions we held I am pretty sure that we will be able to jointly put one or two of the ideas suggested into practice in the near future.

Our visit definitely provided us with some important impulses and we are taking a lot of ideas home with us that we can propose to our customers. The further developments in the technology sector, but also the new customising techniques that we saw here today particularly impressed us. We found it a good solution and very helpful that the suppliers of sustainable promotional items or products presented their line-ups in a special zone.

Of course, it will take around two or three weeks until we really know how successful our participation in the HAPTICA® live was. But we have drawn a positive conclusion after our first participation here at the show and are very satisfied. It was very busy at the stand – 80 to 90 leads – we were rushed off our feet. The visitors here were very interested in our products and we held some really good discussions.

This is the second time we have exhibited here and we have been very pleased with how the day’s gone – the long trip from Poland has been worth our while. Due to its manageable size the HAPTICA® live offers the visitors and exhibitors the opportunity and also the time to hold extensive discussions. That isn’t always the case at big shows. The quality of the visitors is very high here and we have made some good new contacts, but were also able to strengthen existing relationships too.

We exhibited at the HAPTICA® live for the fifth time this year and the show was very good as always. The price/performance ratio is what convinces us as well as the concept of the show and we welcome the fact that both distributors and industry customers are allowed to attend. We had plenty to do all day and have held good discussions.
PROGRAMME
9 a.m. to 5 p.m.
PRODUCT PRESENTATIONS
// Exhibitors from all product areas will present the entire spectrum of haptic advertising.
NEWCOMER AREA
// Special zone for young companies and start-ups
LECTURE PROGRAMME (in German Language)
// Marketing specialists from companies in various industries report on their work with haptic advertising.
BEST PRACTICE SHOW
// The power of haptic advertising is demonstrated in international case studies.
FACTHIBITION
// With texts, pictures, videos and product examples, the exhibition conveys know-how and interesting facts on an annually changing topic.
COOPERATION PARTNERS
PRESS
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