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Products and Ideas // Campaigns and Concepts

WHAT

At the HAPTICA® live everything revolves around the themes of haptic advertising and merchandising for one whole day. Exhibitors present their product portfolios, lectures, best practice examples and the FACThibition deliver inspiration for one’s own marketing practice.

WHY

Haptic advertising is not only an extremely efficient marketing tool, but also a truly popular one. That combined with its high recall values turn it into the essential element of every campaign – you can find corresponding products and ideas at the HAPTICA® live.

FOR WHOM

Visitors from marketing, HR, procurement, creation, agencies and the promotional products trade are invited. Admission is free of charge – all you have to do is pre-register via this website.

I attended the HAPTICA® live this year with a few very concrete projects in mind and was able to establish some interesting contacts very fast. The exhibitors were all relaxed and friendly, the discussions very informative. We gained many good ideas of how one can convey messages subtly using haptic advertising. We were also very glad to see that the theme sustainability played such a major role – both at the exhibitors’ stands and in the special zone.

Susanne Heiligensetzer, Deutsche Telekom

This is my second visit to the HAPTICA® live and I am particularly interested in creative, haptic solutions in the dialogue marketing area. The event is a super opportunity to come into contact with manufacturers and expand one’s personal network. I have met several new interesting service providers today that haven’t been among our portfolio so far. From the discussions we held I am pretty sure that we will be able to jointly put one or two of the ideas suggested into practice in the near future.

Philipp Schäfer, Esprit Europe

Our visit definitely provided us with some important impulses and we are taking a lot of ideas home with us that we can propose to our customers. The further developments in the technology sector, but also the new customising techniques that we saw here today particularly impressed us. We found it a good solution and very helpful that the suppliers of sustainable promotional items or products presented their line-ups in a special zone.

Friederike Frieling and Hannah Marx, Serviceplan

Of course, it will take around two or three weeks until we really know how successful our participation in the HAPTICA® live was. But we have drawn a positive conclusion after our first participation here at the show and are very satisfied. It was very busy at the stand – 80 to 90 leads – we were rushed off our feet. The visitors here were very interested in our products and we held some really good discussions.

Richard Aangeenbrug, Bambook

This is the second time we have exhibited here and we have been very pleased with how the day’s gone – the long trip from Poland has been worth our while. Due to its manageable size the HAPTICA® live offers the visitors and exhibitors the opportunity and also the time to hold extensive discussions. That isn’t always the case at big shows. The quality of the visitors is very high here and we have made some good new contacts, but were also able to strengthen existing relationships too.

Marcin Pawłowski, badge4u

We exhibited at the HAPTICA® live for the fifth time this year and the show was very good as always. The price/performance ratio is what convinces us as well as the concept of the show and we welcome the fact that both distributors and industry customers are allowed to attend. We had plenty to do all day and have held good discussions.

Markus Freisberg, Rastal

PROGRAMME

9 a.m. to 5 p.m.

PRODUCT PRESENTATIONS
// Exhibitors from all product areas will present the entire spectrum of haptic advertising.

NEWCOMER AREA
// Special zone for young companies and start-ups

LECTURE PROGRAMME (in German Language)
// Marketing specialists from companies in various industries report on their work with haptic advertising.

BEST PRACTICE SHOW
// The power of haptic advertising is demonstrated in international case studies.

FACTHIBITION
// With texts, pictures, videos and product examples, the exhibition conveys know-how and interesting facts on an annually changing topic.

By car

For your GPS please use „Karl Carstens- Str. 4“ as destination address of the parking lot.

FROM THE NORTH //
Take the A3 in the direction of Frankfurt to Heumar junction, take the A59 to Bonn-Ost junction, exit at Rheinaue

FROM THE SOUTH //
Take the A3 in the direction of Cologne to Bonn/Siegburg junction, take the A560 to Sankt Augustin-West junction, take the A59 to Bonn-Ost junction, exit at Rheinaue

FROM THE EAST //
Take the A4 in the direction of Cologne to Köln-Ost junction, take the A3 towards Frankfurt to Heumar junction,take the A59 to Bonn-Ost junction, exit at Rheinaue

FROM THE WEST //
Take the A61 in the direction of Koblenz to Meckenheim junction, take the A565 towards Bonn, exit at Poppelsdorf

FROM THE RHEINAUE EXIT:

Turn right onto Petra-Kelly-Allee, straight on at the traffic lights onto the Franz-Josef- Strauß-Allee. After the bend to the left, turn right and carry on along the street, turn right at the roundabout onto Friedrich-Ebert-Allee (B9). Turn right at the second set of traffic lights into Welckerstraße, turn left into Karl- Carstens-Straße at the T-junction.

FROM THE POPPELSDORF EXIT:

Turn onto the B9 towards Reuterstraße, carry straight on across the Reuterbrücke bridge. After the bridge get into the left lane heading for the Willy-Brandt-Allee (follow the signs World Conference Center Bonn/Vereinte Nationen). Keep right and turn left into Welckerstraße at the next set of traffic lights.

Turn left into Karl-Carstens-Straße at the T-junction.

The parking lot is located on the left and has capacity for 960 cars.

By public transport

// TRAM / UNDERGROUND

From Bonn central train station take tram/underground numbers 63/16 or 66 heading in the direction of Königswinter/Bad Honnef or Bad Godesberg. Get off at Heussallee/Museumsmeile, then follow the signs to the Bundeshaus/World Conference Center Bonn. The main entrance of the World Conference Center Bonn is located on the right 100 metres further down the street.

From Bonn UN-Campus station walk up Genscherallee and Heussallee and follow the signs to the Bundeshaus/World Conference Center Bonn.

// BUS

From Bonn central train station (Bus stop C4) take either bus number 610 or 611 heading in the direction of Pappelweg, get off at Deutsche Welle, then follow the Heussallee to the Square of the United Nations (Platz der Vereinten Nationen) and then turn left.

// TAXI

From Bonn central train station/city centre approx. 10 minutes/approx. EUR 9.50 From ICE train station Bonn/Siegburg approx. 20 minutes/approx. EUR 32 From Cologne/Bonn Airport approx. 25 minutes/approx. EUR 45

Adress:

World Conference Center Bonn
Platz der Vereinten Nationen 2
53113 Bonn

www.worldccbonn.com

HL18 Anreise Plan neu rot - MainPage

COOPERATION PARTNERS

PRESS

Welcome to our Press Centre

Please find the following material for download:

Final Report

Final Report HAPTICA® live ’25

Pictures of HAPTICA® live '25

Press photos as Zip Archive : Download here
(pictures in high resolution)

Logo

Press Contact

For further information feel free to contact us:

WA Media GmbH
Waltherstr. 49-51
Geb. 32
D-51069 Cologne

Till Barth
(Project Management)
Tel.: +49/221/689 11-25
Fax: +49/221/689 11-10
barth@waorg.com

HAPTICA®
Information and inspiration from the haptic advertising market – this is what WA Media stands for with the HAPTICA® brand. Based in Cologne/Germany, the publishing house reaches creative professionals, buyers and decision-makers from end user companies and advertising agencies via various channels, from print to live to online. Anyone who needs inspiration when searching for products and suppliers, wants to find out about marketing trends or sustainability topics, appreciates expert opinions and best practice examples, is in exactly the right place with the makers of HAPTICA® Magazin, HAPTICA® live and HAPTICA®//ONLINE. The HAPTICA® Lounge at HAPTICA® live traditionally offers a place to linger and network amidst the hustle and bustle of the trade fair.